#REAL ESTATE DIRECT MAIL TEMPLATES PROFESSIONAL#
When writing a direct mail letter, remind yourself that you are a real estate agent and not a professional marketer. As the writer, you’ve achieved the most difficult task facing all direct mail marketers: You got the recipient to open the envelope! Tips for writing a handwritten direct mail letter It doesn’t even matter that it’s a handwritten marketing letter. Couple it with a handwritten letter, and you’ve made a lasting impression. In a world of spam folders filled with impersonal emails, a handwritten letter is considered and often treated like a rare and valuable gift.Īnd it clearly stands apart from the pounds of direct mail consumers receive each year.Ī handwritten envelope nearly guarantees your direct mail advertising is opened.
You see your name in the greeting and begin to read. There, on real stationary, is the same ink you first noticed on the envelope. It’s rarity, exclusivity, and tangible uniqueness compel you to open it before anything else. They’ve stopped whatever they were doing to take paper and pen in hand and dedicate their limited time and energy exclusively to you. Someone, somewhere, has separated you from the crowd.
You immediately sense this message is something special. Perfectly placed in the top right corner is a real stamp. The envelope looks unlike any of the others in that morning’s mail, and the address is written in real ink from a pen. A handwritten letter will let clients know that they are important to you.
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